Today is the first of July and that means that Starbucks’s no-charge, registration-less and limitation-free Wi-Fi initiative officially goes live at all U.S. and Canadian retail stores.
Starbucks first revealed the news a little more than two weeks ago. CEO Howard Schultz also announced that the company is working on its own Starbucks Digital Network in partnership with Yahoo.
The company is focused on introducing a seamless and entertaining web experience for all mobile devices, including the iPad. Content from premium partners like The Wall Street Journal will play a huge role in the Starbucks Digital Network, offering customers both a reason to dive into the Journal and sip on another latte. It’s a smart marketing move that will drive business and help finance the Wi-Fi initiative.
Given that many of us at JitWave write part-time in coffee shops, we’re excited about Starbucks’s restriction-free approach to offering free wireless Internet access. If you’re out and about at a Starbucks store today, let us know what you think of the free Wi-Fi.
Starbucks first revealed the news a little more than two weeks ago. CEO Howard Schultz also announced that the company is working on its own Starbucks Digital Network in partnership with Yahoo.
The company is focused on introducing a seamless and entertaining web experience for all mobile devices, including the iPad. Content from premium partners like The Wall Street Journal will play a huge role in the Starbucks Digital Network, offering customers both a reason to dive into the Journal and sip on another latte. It’s a smart marketing move that will drive business and help finance the Wi-Fi initiative.
Given that many of us at JitWave write part-time in coffee shops, we’re excited about Starbucks’s restriction-free approach to offering free wireless Internet access. If you’re out and about at a Starbucks store today, let us know what you think of the free Wi-Fi.
0 comments:
Post a Comment