Facebook Surpasses Google

The week of SXSW Interactive Conference in Austin is an appropriate time for data to show that Facebook has overtaken Google in U.S. Market Share according to recent data from Hitwise.

Facebook surpassess Google in traffic in the U.S. according to Hitwise

While I’ve often said that Google views Social Media as their top competition, this rapid ascent by Facebook is astounding.
Facebook surpassed the previous most popular site, Google, in terms of overall traffic for the week in the U.S. Globally Facebook has 450 million users and would be the third largest country in the world behind China and India.
There is a great post on Digital Beat by Devindra Hardawar that goes into more detail:
+ Facebook 7.07% U.S. web traffic vs. Google 7.03%
+ Facebook traffic +185% vs. Google 9%
+ Comscore still ranks Google ahead of Facebook
+ TechCrunch still ranks Facebook behind Google, Yahoo and MSFT

Posted in: