Earlier this year, Google announced its plan to build a high-speed network, delivering connection speeds 100 times faster than typical U.S. connections. The announcement produced a frenzy of interest: 600+ communities applied to become ground zero for Google’s experimental high-speed network. Topeka, Kansas even changed its name to Google, Kansas in order to win the contract.
The search giant is once again moving forward with its fiber network plans. It announced the launch of Google Fiber for Communities, a simple and straightforward homepage for the project, complete with videos, an FAQ, suggestions for how to take action, and a full list of the communities that have requested more information on Google Fiber.
It’s another step towards the eventual announcement of the first community to gain Google’s high-speed network, expected later this year.
As we’ve stated before, we don’t believe that Google plans to enter the ISP business: it’s messy, filled with regulatory potholes, and a completely different business than Google’s core competency of web applications
This is all about the Google Revenue Equation, where revenue is equivalent to time on the web and number of pageviews. The logic is simple: the more time users spend on the web, the more likely they are to view, click, and interact with Google’s billions of Internet ads.
That’s why Google’s added a section for taking action to bring faster Internet to other communities: it wants people to pressure ISPs and the government to improve the quality of their connection, thus generating more revenue for Google. The company can take what it learns in the Google Fiber experiment and share it with other ISPs, making their networks faster in the process.
Google intends for its high-speed Internet experiment to become a win-win situation for everyone. We’re certainly not going to complain about having faster Internet.
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